1. discovery :: research wtih relevance
a. Review and leverage internal existing materials.
b. Research what is top of mind for the intended audience
c. Identify appropriate media opportunities to exploit

II. define :: develop your value proposition
a. Visual Language and verbal Language that is interesting and appropriate
b. Mental Language that resonates with the audience
c. Articulate your organization’s value and relevance to the client

III. develop :: craft your solution
a. content that acts in concert to achieve your objectives
b. Structure a solution that supports current and future needs
c. Design a solution that has the appropriate look & feel

IV. deliver :: execute the solution
a. Solution that can be implemented across multiple media formats
b. Solution that can be extended across the enterprise
c. Solution that serves your enterprise for years to come